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person:"Hennig-Thurau, Thorsten"
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Customer retention
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Hennig-Thurau, Thorsten
Becker, Roman
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British journal of management : BJM
1
Reihe: Marketing und Medien
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ECONIS (ZBW)
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A dyadic model of customer orientation : mediation and moderation effects
Brach, Simon
;
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
; …
- In:
British journal of management : BJM
26
(
2015
)
2
,
pp. 292-309
Persistent link: https://www.econbiz.de/10011305602
Saved in:
2
Kundenbindung durch Relationship Marketing-Instrumente
Puchner, Georg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444896
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