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~type_genre:"Article in journal"
~subject:"Data Mining"
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Industrial marketing management : the international journal for industrial and high-tech firms
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A stacking-based data mining solution to customer churn prediction
Shabankareh, Mohammad Javad
;
Shabankareh, Mohammad Ali
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 124-147
Persistent link: https://www.econbiz.de/10013336326
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2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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3
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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4
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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5
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
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