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~subject:"Brand image"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"European journal of marketing : EJM"
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Brand image
Customer value
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Journal of consumer behaviour : an international research review
European journal of marketing : EJM
Journal of business research : JBR
8
The journal of product & brand management
8
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Handbook of research on customer equity in marketing
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
2
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
3
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
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