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Search: subject_exact:"Kundenwert"
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ECONIS (ZBW)
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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2
The value profit chain : treat employees like customers and customers like employees
Heskett, James L.
;
Schlesinger, Leonard A.
-
2003
Persistent link: https://www.econbiz.de/10001680137
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