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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Kundenwertanalyse"
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Customer value
8
Kundenwert
8
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
2
Distance selling
2
Distanzhandel
2
Konsumentenverhalten
2
Statistical distribution
2
Statistische Verteilung
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customer lifetime value
2
customer relationship management
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Agency theory
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Bundling strategy
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Capacity planning
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Competitive strategy
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Customer integration
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Customer retention
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Direct marketing
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Direktmarketing
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G/G/NBD
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Game theory
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Kapazitätsplanung
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Kundenbindung
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Kundenbindungsprogramm
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Kundenintegration
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Lebenszyklus
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Leistungsbündel
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Life cycle
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Loyalty program
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Marketing management
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Marketingmanagement
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Markov chain
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Markov-Kette
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Measurement
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Messung
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Operations Research
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Bemmaor, Albert C.
2
Glady, Nicolas
2
Jain, Dipak
2
Singh, Siddharth S.
2
Adler, Jost
1
Borle, Sharad
1
Boulu-Reshef, Béatrice
1
Bradlow, Eric T.
1
Cui, Tony Haitao
1
Fader, Peter
1
Krishnan, Trichy V.
1
Ovchinnikov, Anton
1
Pfeifer, Phillip E.
1
Raju, Jagmohan Singh
1
Schweidel, David A.
1
Subramanian, Upender
1
Yan, Dong
1
Yao, Yuliang
1
Zhang, Z. John
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
8
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1
Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”
Adler, Jost
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1929-1930
Persistent link: https://www.econbiz.de/10014305186
Saved in:
2
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
3
Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton
;
Boulu-Reshef, Béatrice
;
Pfeifer, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
Saved in:
4
Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.
;
Glady, Nicolas
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
Saved in:
5
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
Saved in:
6
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
Saved in:
7
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
8
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Saved in:
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