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Search: subject_exact:"Kundenwertanalyse"
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Customer value
6
Kundenwert
6
Beziehungsmarketing
4
Relationship marketing
4
Brand image
3
Markenimage
3
Brand management
2
Corporate reputation
2
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Brodie, Roderick J.
Kumar, V.
36
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
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Business-to-business brand management : theory, research and executive case study exercises
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Marketing theory
1
Marketing theory : a student text
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
2
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
3
Brand equity and the value of marketing assets
Brodie, Roderick J.
;
Glynn, Mark S.
- In:
Marketing theory : a student text
,
(pp. 379-385)
.
2010
Persistent link: https://www.econbiz.de/10003950918
Saved in:
4
Impact of service failure : the protective layer of customer relationships
Sajtos, Laszlo
;
Brodie, Roderick J.
;
Whittome, James
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10003982862
Saved in:
5
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
6
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
Saved in:
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