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type_genre:"Fallstudie"
~isPartOf:"Harvard business review : HBR"
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When to drop an unprofitable customer
Kaplan, Robert S.
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 137-141
Persistent link: https://www.econbiz.de/10009537563
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Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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