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Journal of advertising
Opsearch : journal of the Operational Research Society of India
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The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
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Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
2
How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett
;
Johnson, Alicia M.
;
Burton, Scot
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 145-156
Persistent link: https://www.econbiz.de/10014233780
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