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~subject:"Fußball"
~type_genre:"Article in journal"
~person:"Hill, Brad"
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Fußball
Athletes
5
Sportler
5
Brand image
3
Consumer behaviour
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Markenimage
3
Sportmarketing
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Sports marketing
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brand image
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purchase intent
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Hill, Brad
Frick, Bernd
7
Torgler, Benno
5
Franck, Egon
4
McHale, Ian
4
Pitts, Joshua D.
4
Schmidt, Sascha Leonard
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Simmons, Robert
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Feess, Eberhard
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Lima, Francisco
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Mühlheußer, Gerd
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Hiller, Tobias
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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Coach decision-making and the relative age effect on talent selection in football
Hill, Brad
;
Sotiriadou, Popi
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 292-315
Persistent link: https://www.econbiz.de/10011577809
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2
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
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