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subject:"Beziehungsmarketing"
~person:"Grönroos, Christian"
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Search: subject_exact:"Lieferanten-Kunden-Beziehung"
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Beziehungsmarketing
Lieferantenmanagement
16
Supplier relationship management
16
Relationship marketing
7
Dienstleistungsmarketing
6
Services marketing
6
Betriebliche Wertschöpfung
5
Value creation
5
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer integration
3
Dienstleistung
3
Kundenintegration
3
Marketing
3
Beziehungsmanagement
2
Bundling strategy
2
Business process management
2
Business-to-business
2
Dienstleistungsbetrieb
2
Dienstleistungsmanagement
2
Kundenmanagement
2
Leistungsbündel
2
Management
2
Marketing theory
2
Marketingtheorie
2
Prozessmanagement
2
Relationship orientation
2
Sales process
2
Selling
2
Service management
2
Value co-creation
2
Verkauf
2
Adaptation
1
Consumer behaviour
1
Dienstleistungsqualität
1
Direct interaction
1
E-commerce
1
Electronic Commerce
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Language
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English
7
Author
All
Grönroos, Christian
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
La Rocca, Antonella
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Helmke, Stefan
7
Ivens, Björn Sven
7
Palmatier, Robert W.
7
Scheer, Lisa K.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Keränen, Joona
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Meddelanden från Svenska Handelshögskolan
2
The journal of services marketing
2
Source
All
ECONIS (ZBW)
7
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1
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
2
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
3
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
4
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
6
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
7
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
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