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~subject:"Markenimage"
~person:"Kellaris, James J."
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Kellaris, James J.
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Marketing letters : a journal of research in marketing
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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