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~isPartOf:"The journal of brand management : an international journal"
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Consumer goods Europe
The journal of brand management : an international journal
Working paper series / Ipag Business School : working paper
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
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Journal of Asian finance, economics and business : JAFEB
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Märkte: Informationen für die Werbeplanung
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
2
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
3
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
4
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
5
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
6
Make-up - France
In:
Consumer goods Europe
(
2008
)
550
Persistent link: https://www.econbiz.de/10003773554
Saved in:
7
Make-up - Germany
In:
Consumer goods Europe
(
2008
)
550
Persistent link: https://www.econbiz.de/10003773555
Saved in:
8
Make-up - Italy
In:
Consumer goods Europe
(
2008
)
550
Persistent link: https://www.econbiz.de/10003773559
Saved in:
9
Make-up - Spain
In:
Consumer goods Europe
(
2008
)
550
Persistent link: https://www.econbiz.de/10003773561
Saved in:
10
Make-up - UK
In:
Consumer goods Europe
(
2008
)
550
Persistent link: https://www.econbiz.de/10003773565
Saved in:
11
Deodorants and bodysprays - France
In:
Consumer goods Europe
(
2007
)
532
Persistent link: https://www.econbiz.de/10003449807
Saved in:
12
Deodorants and bodysprays - Germany
In:
Consumer goods Europe
(
2007
)
532
Persistent link: https://www.econbiz.de/10003449810
Saved in:
13
Deodorants and bodysprays - Italy
In:
Consumer goods Europe
(
2007
)
532
Persistent link: https://www.econbiz.de/10003449814
Saved in:
14
Deodorants and bodysprays - Spain
In:
Consumer goods Europe
(
2007
)
532
Persistent link: https://www.econbiz.de/10003449820
Saved in:
15
Deodorants and bodysprays - UK
In:
Consumer goods Europe
(
2007
)
532
Persistent link: https://www.econbiz.de/10003449821
Saved in:
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