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~person:"Nickel, Oliver"
~person:"Drengner, Jan"
~subject:"Großveranstaltung"
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Event-Marketing
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Nickel, Oliver
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Customer Experience : Forum Dienstleistungsmanagement
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ECONIS (ZBW)
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Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
2
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
3
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
Saved in:
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