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~subject:"Advertising effects"
~subject:"Markenführung"
~isPartOf:"Journal of business research : JBR"
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Advertising effects
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Journal of business research : JBR
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
SpringerLink / Bücher
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The journal of brand management : an international journal
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Markenkommunikation und Beziehungsmarketing
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Flagship marketing : concepts and places
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Gabler Edition Wissenschaft
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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Arts marketing : an international journal ; AM
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European journal of marketing : EJM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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International journal of event and festival management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Asia Pacific journal of marketing and logistics
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Brand the Future : systematische Markenentwicklung im B2B
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Breaking new ground in theory and practice
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Brick & mortar shopping in the 21st century
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Business analyst : a refereed journal of Shri Ram College of Commerce
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ECONIS (ZBW)
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
4
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
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