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~subject:"Advertising effects"
~subject:"Tourismuswirtschaft"
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Journal of advertising research
Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
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Events und Tourismus : Stand und Perspektiven der Eventforschung
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Tourism management perspectives : TMP
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SpringerLink / Bücher
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Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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Markenkommunikation und Beziehungsmarketing
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Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of destination marketing & management
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism economics : the business and finance of tourism and recreation
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of business and economic research : AJBER
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Amfiteatru economic : an economic and business research periodical
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Argumenta oeconomica
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Asia Pacific journal of marketing and logistics
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Brand the Future : systematische Markenentwicklung im B2B
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
Application of a model for the effectiveness of event marketing
Martensen, Anne
;
Grønholdt, Lars
;
Bendtsen, Lars
; …
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10003611011
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