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~person:"Steenburgh, Thomas J."
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Steenburgh, Thomas J.
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The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
2
Substitution patterns of the random coefficients logit
Steenburgh, Thomas J.
;
Ainslie, Andrew
-
2010
Persistent link: https://www.econbiz.de/10003933265
Saved in:
3
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
Saved in:
4
Taste heterogeneity, IIA, and the similarity critique
Steenburgh, Thomas J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783576
Saved in:
5
The IPS property
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003242504
Saved in:
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