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~isPartOf:"Journal of marketing theory and practice"
~subject:"Marktanteil"
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Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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