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~subject:"Relationship marketing"
~isPartOf:"Psychology & marketing"
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Relationship marketing
Emotion
83
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Beziehungsmarketing
10
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Anaza, Nwamaka A.
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Bargoni, Augusto
1
Cusin, Julien
1
Dose, David
1
Eisele, Anita
1
Flacandji, Michaël
1
Giachino, Chiara
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Gutuleac, Rada
1
Huber, Frank
1
Johnson, Samuel
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Lee, Heekyung
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Lunardo, Renaud
1
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Meyer, Frederik
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Nath, Prithwiraj
1
Neves, Cristiana
1
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Schaarschmidt, Mario
1
Strizhakova, Yuliya
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Torres, Pedro M.
1
Tran, Hai-Anh
1
Usrey, Bryan
1
Xun, Jiyao
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Yi, Youjae
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Štreimikienė, Dalia
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Psychology & marketing
Journal of business research : JBR
41
Journal of retailing and consumer services
39
International journal of hospitality management
36
The journal of services marketing
19
The journal of brand management : an international journal
16
The journal of product & brand management
14
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Journal of travel and tourism marketing
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
International journal of electronic marketing and retailing : IJEMR
4
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ECONIS (ZBW)
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
6
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
7
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
Saved in:
8
New insights into emotion valence and loyalty intentions in relational exchanges
McKechnie, Sally
;
Nath, Prithwiraj
;
Xun, Jiyao
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 160-169
Persistent link: https://www.econbiz.de/10011970163
Saved in:
9
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
10
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
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