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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Emotion
13
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4
Psychology of advertising
4
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Derbaix, Christian
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Dewitte, Siegfried
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
247
International journal of hospitality management
172
Journal of retailing and consumer services
153
Journal of business ethics : JOBE
103
Tourism management : research, policies, practice
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
63
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of travel and tourism marketing
56
Journal of business and psychology
54
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
SpringerLink / Bücher
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of economic behavior & organization : JEBO
46
The service industries journal
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
The journal of brand management : an international journal
45
The journal of services marketing
45
Tourism management perspectives : TMP
44
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
Discussion paper series / IZA
39
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Leadership & organization development journal
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Research companion to emotion in organizations
36
Cogent business & management
35
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
31
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ECONIS (ZBW)
13
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1
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
2
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
5
Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
Saved in:
6
Exploring ad-elicited emotional arousal and memory for the ad using fMRI
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10010230113
Saved in:
7
Pulling on the heartstrings : examining the effects of emotions and gender in persuasive appeals
Kemp, Elyria
;
Kennett-Hensel, Pamela A.
;
Kees, Jeremy
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009738744
Saved in:
8
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
9
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
10
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
11
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
12
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
13
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
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