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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
How to succeed in the digital age : strategies from 17 top managers
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
17
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Asia Pacific journal of marketing and logistics
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Handbook of research on retailer-consumer relationship development
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Journal of marketing analytics : JMA
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The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
Saved in:
2
The SOCIAL revolution : how to transform your company into a social enterprise and your customers into friends for life
Benioff, Marc R.
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 185-199)
.
2014
Persistent link: https://www.econbiz.de/10010341227
Saved in:
3
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
4
Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Boekhout, Roland
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 133-146)
.
2014
Persistent link: https://www.econbiz.de/10010341246
Saved in:
5
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
6
Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 107-118)
.
2014
Persistent link: https://www.econbiz.de/10010341267
Saved in:
7
Facing up to Big Data and coming out on top : the digital communication revolution
Hainer, Herbert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 95-105)
.
2014
Persistent link: https://www.econbiz.de/10010341273
Saved in:
8
Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain
;
Oppewal, Harmen
;
Arsel, Zeynep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
Saved in:
9
The temporal and focal dynamics of volitional reconsumption : a phenomenological investigation of repeated hedonic experiences
Russell, Cristel Antonia
;
Levy, Sidney J.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 341-359
Persistent link: https://www.econbiz.de/10009581290
Saved in:
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