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Kundenbindungsprogramm
2
Loyalty program
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Australia
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Australien
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Austria
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Beziehungsmarketing
1
Consumer behaviour
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Customer satisfaction
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Data protection
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Datenschutz
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Konsumentenverhalten
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Kundenzufriedenheit
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Fear, Josh
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Steyrer, Claudia
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Walter, Eva
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Wiesel, Stefan
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Worthington, Steve
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European retail research
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Walter, Eva
;
Steyrer, Claudia
;
Wiesel, Stefan
- In:
European retail research
24
(
2010
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10008759807
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2
Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Worthington, Steve
;
Fear, Josh
- In:
European retail research
24
(
2010
)
2
,
pp. 69-91
Persistent link: https://www.econbiz.de/10008760377
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