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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
~isPartOf:"Information systems research : ISR"
~person:"Wießmeier, Stefan"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Information systems research : ISR
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Kundenentwicklung durch Customer Relationship Management : das Beispiel "Happy Digits"
Wießmeier, Stefan
;
Lischka, Andreas
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 757-774)
.
2008
Persistent link: https://www.econbiz.de/10003597804
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