//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Kundenbindungsprogramm
5
Loyalty program
5
Beziehungsmarketing
2
Loyalty programs
2
Relationship marketing
2
Attitudes
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian statistics
1
Berlin
1
Coupon expiration date
1
Coupon value
1
Customer choice
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
Einzelhandel
1
Gastronomie
1
Germany
1
Goal pursuit
1
Leistungsmotivation
1
Marketing effectiveness
1
Marketing management
1
Marketingmanagement
1
Motivation
1
Multi-channel marketing
1
Multi-level loyalty programs
1
Perceived Justice
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preismanagement
1
Pricing strategy
1
Probabilistic analysis
1
Probability theory
1
Progress level
1
Promotions
1
Präferenztheorie
1
Psychological reactance
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Becker, Keith
1
Chan, Nga Cheng
1
Colliander, Jonas
1
Cosmas, Alex
1
Ho, Ying
1
Klafft, Michael
1
Rothensee, Matthias
1
Spiekermann, Sarah
1
Sprigg, Jim
1
Szugalski, Stefan
1
Söderlund, Magnus
1
Trump, Rebecca K.
1
more ...
less ...
Published in...
All
The journal of consumer marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
2
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
3
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
4
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
5
Street marketing : how proximity and context drive coupon redemption
Spiekermann, Sarah
;
Rothensee, Matthias
;
Klafft, Michael
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 280-289
Persistent link: https://www.econbiz.de/10009272118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->