Street marketing : how proximity and context drive coupon redemption
Year of publication: |
2011
|
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Authors: | Spiekermann, Sarah ; Rothensee, Matthias ; Klafft, Michael |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 4, p. 280-289
|
Subject: | Kundenbindungsprogramm | Loyalty program | Direktmarketing | Direct marketing | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Berlin |
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