Street marketing: how proximity and context drive coupon redemption
Year of publication: |
2011
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Authors: | Spiekermann, Sarah ; Rothensee, Matthias ; Klafft, Michael |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 4 (28.6.), p. 280-290
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Saved in:
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