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~person:"Hwang, Yoo Hee"
~subject:"Social status"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Consumer behaviour
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loyalty reward program
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airlines
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cross-cultural
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demotion
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exclusivity
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loyalty
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luck-based rewards
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product attachment
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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