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~person:"Kumar, V."
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Kundenbindungsprogramm
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Loyalty program
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Customer satisfaction
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Kumar, V.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
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Zolfaghari, Saeed
9
Verhoef, Peter C.
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Bazargan, Amirhossein
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Dorotic, Matilda
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Hoffmann, Anke
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Mattila, Anna S.
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Papenhoff, Heike
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Breugelmans, Els
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Chun, So Yeon
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Polinsky, Alan Mitchell
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Prein, Jan
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Steinhoff, Lena
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Huber, Frank
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Kopalle, Praveen K.
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
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Drèze, Xavier
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Fong, Nathan M.
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Ha, Young
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Journal of retailing
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
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ECONIS (ZBW)
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Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
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2
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
3
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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