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person:"Schanzenbach, Diane Whitmore"
~person:"Tanford, Sarah"
~isPartOf:"International journal of hospitality management"
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Beziehungsmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Brand attachment
1
Brand image
1
Brand management
1
Casino
1
Consumer behaviour
1
Customer retention
1
Customer satisfaction
1
Experiment
1
Gerechtigkeit
1
Hotel industry
1
Hotellerie
1
Justice
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenzufriedenheit
1
Loyalty
1
Loyalty intention
1
Markenführung
1
Markenimage
1
Perception
1
Perception of fairness
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Reward program
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Switching behaviour
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Schanzenbach, Diane Whitmore
Tanford, Sarah
Mattila, Anna S.
3
Gao, Yixing
2
Yang, Morgan X.
2
Yu, Irina Y.
2
Zeng, Kevin J.
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Baloglu, Seyhmus
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International journal of hospitality management
Journal of hospitality marketing & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
American economic journal : a journal of the American Economic Association
1
International journal of contemporary hospitality management
1
Working paper / National Bureau of Economic Research, Inc.
1
Working paper series / The Harris School, Public Policy, University of Chicago
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ECONIS (ZBW)
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
2
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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