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subject:"Austria"
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Breaking new ground in theory and practice
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.
;
Kim, Minjeong
;
Childs, Michelle L.
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 442-453
Persistent link: https://www.econbiz.de/10009667811
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2
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
3
Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
Saved in:
4
Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
Saved in:
5
Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Maxwell, Heather
;
Lough, Nancy
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 188-198
Persistent link: https://www.econbiz.de/10003940612
Saved in:
6
Public Space Advertising - aktuelle Trends in der Außenwerbung
Schuster, Markus
;
Draskowitsch, Klaus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003756043
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