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~person:"Baghi, Ilaria"
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Baghi, Ilaria
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
20
Donzé, Pierre-Yves
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Jain, Sheetal
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Valette-Florence, Pierre
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Amatulli, Cesare
17
Atwal, Glyn
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Septianto, Felix
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Shukla, Paurav
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Hyun, Sunghyup Sean
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Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
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Brun, Alessandro
12
Guido, Gianluigi
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Heine, Klaus
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Klarmann, Christiane
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Nagasawa, Shin'ya
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Ozuem, Wilson
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Shimul, Anwar Sadat
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Batat, Wided
10
Choi, Tsan-Ming
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Park, Jungkun
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Sung, Billy
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Uggla, Henrik
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Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
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Godey, Bruno
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Luxury marketing : a challenge for theory and practice
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
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