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person:"Aiello, Gaetano"
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Search: subject_exact:"Luxury goods"
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Luxury goods
9
Luxusgüter
9
Consumer behaviour
6
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6
Brand image
4
Markenimage
4
Brand management
3
Comparison
3
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Aiello, Gaetano
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
20
Donzé, Pierre-Yves
19
Jain, Sheetal
19
Valette-Florence, Pierre
19
Amatulli, Cesare
17
Atwal, Glyn
16
Septianto, Felix
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Park, Jungkun
10
Sung, Billy
10
Uggla, Henrik
10
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Guercini, Simone
8
Jain, Varsha
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Journal of business research : JBR
4
Luxury marketing : a challenge for theory and practice
2
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
5
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
6
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
7
An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
8
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
9
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
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