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~person:"Klarmann, Christiane"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
12
Luxusgüter
12
Consumer behaviour
7
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7
Brand management
5
Markenführung
5
Brand image
2
Internet marketing
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Luxury brand management
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Klarmann, Christiane
Phau, Ian
34
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Hennigs, Nadine
20
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Jain, Sheetal
17
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
14
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Christodoulides, George
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Choi, Tsan-Ming
10
Uggla, Henrik
10
Batat, Wided
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Aiello, Gaetano
8
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
Pietzcker, Dominik
8
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Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Psychology & marketing
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ECONIS (ZBW)
12
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1
Determinants of successful luxury brand management in turbulent times
Klarmann, Christiane
-
2014
Persistent link: https://www.econbiz.de/10010374692
Saved in:
2
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
3
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
4
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
5
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
7
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
8
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
9
Luxury brands in the digital age : exclusivity versus ubiquity
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10009490051
Saved in:
10
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
11
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
12
Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
Saved in:
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