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~isPartOf:"Building consumer-brand relationship in luxury brand management"
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Building consumer-brand relationship in luxury brand management
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
56
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Journal of global fashion marketing : JGfM
22
Luxury marketing : a challenge for theory and practice
22
International marketing review
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of consumer studies
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
The IUP journal of brand management : IJBRM
10
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1
Understanding the luxury brand consumer : proposed conceptual framework
Mitchell, Natalie A.
;
Kowalczyk, Christine
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012517933
Saved in:
2
Consumer behaviors and perceptions towards luxury brands
Yürük-Kayapınar, Pınar
;
Ergan, Senem
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 24-44)
.
2021
Persistent link: https://www.econbiz.de/10012517934
Saved in:
3
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
Saved in:
4
Inconspicuous luxury consumption : another form of new luxury?
Tolunay Kuşçu, Aslı
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 65-85)
.
2021
Persistent link: https://www.econbiz.de/10012517938
Saved in:
5
Enhancing consumer-brand relationships through luxury brand experiences
Arıkan, Esra
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 86-107)
.
2021
Persistent link: https://www.econbiz.de/10012517942
Saved in:
6
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia
;
Catarino, André
;
Fonseca, …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 158-177)
.
2021
Persistent link: https://www.econbiz.de/10012517962
Saved in:
7
The usage of social networks and websites in international luxury brand communication : an example of the automotive sector
Arslandere, Murat
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 178-198)
.
2021
Persistent link: https://www.econbiz.de/10012517968
Saved in:
8
The rise of islamic luxury : current trends
Aytaç, Muhammed Bilgehan
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 199-222)
.
2021
Persistent link: https://www.econbiz.de/10012517970
Saved in:
9
Luxury counterfeiting : understanding supply, demand, and anti-counterfeiting strategies
Amaral, Nelson Borges
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 244-265)
.
2021
Persistent link: https://www.econbiz.de/10012517976
Saved in:
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