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~isPartOf:"International journal of Indian culture and business management"
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Search: subject_exact:"Luxusmarke"
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Consumer behaviour
5
Konsumentenverhalten
5
Luxury goods
5
Luxusgüter
5
India
4
Indien
4
Brand image
2
Markenimage
2
Brand management
1
Decision
1
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1
Generation Y
1
Jugendliche
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Markenführung
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Perception
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Wahrnehmung
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Youth
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attitude
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conspicuous consumption
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consumer behaviour
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decision making
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desire to own
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intention
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likeliness to buy
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luxurious products
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luxury brands
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luxury products
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luxury spa
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materialism
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multi-dimensional scaling
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perception mapping
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premium spa
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product category
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subjective norm
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Acharya, Manaswini
1
Banerjee, Asok Kumar
1
Chacko, Pearly Saira
1
Datta, Saroj Kumar
1
Ganesh B. E.
1
Handa, Meenakshi
1
Jain, Varsha
1
Khare, Arpita
1
Naik, Aastha
1
Nirjar, Abhishek
1
Prashar, Sanjeev
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Ramanathan, Hareesh N.
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Sanyal, Shamindra Nath
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International journal of Indian culture and business management
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
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1
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
2
Desire and likeliness to buy luxury products : mapping perceptions using multi-dimensional scaling
Chacko, Pearly Saira
;
Ramanathan, Hareesh N.
;
Prashar, …
- In:
International journal of Indian culture and business …
18
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012118918
Saved in:
3
Luxury and masses : assessing the connect in India
Acharya, Manaswini
;
Nirjar, Abhishek
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 446-467
Persistent link: https://www.econbiz.de/10011664726
Saved in:
4
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
5
Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
Saved in:
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