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~isPartOf:"Journal of international consumer marketing"
~subject:"Hofstede"
~subject:"Markenartikel"
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Search: subject_exact:"Luxusmarke"
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Hofstede
Markenartikel
Luxury goods
25
Luxusgüter
25
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
China
8
Cultural identity
7
Kulturelle Identität
7
Fashion
5
Mode
5
Social values
5
Soziale Werte
5
Brand
4
Social status
4
Sozialer Status
4
Corporate culture
3
Interdependent preferences
3
Nachfrageinterdependenz
3
Unternehmenskultur
3
Australia
2
Australien
2
Bekleidung
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Brand extension
2
Clothing
2
Collectivism
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Comparison
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Confucian culture
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Confucianism
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Consumption
2
Designation of origin
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Herkunftsbezeichnung
2
Kollektivismus
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Konfuzianismus
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Konsum
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Markentransfer
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Article
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English
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Arora, Amit
1
Arora, Anshu
1
Chebat, Jean-Charles
1
Ho, Nga-Ki Mavis
1
Lee, Wai Jin
1
McIntyre, John R.
1
Phau, Ian
1
Pool, Javad Khazaei
1
Roy, Rajat
1
Salehzadeh, Reza
1
Soni, Nitin
1
Wu, Jun
1
Zhang, Mengxia
1
Zourrig, Haithem
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Journal of international consumer marketing
Journal of business research : JBR
38
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
14
The journal of product & brand management
14
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
6
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1
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
2
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
3
Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
4
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
5
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
6
Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia
;
Chebat, Jean-Charles
;
Zourrig, Haithem
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
Saved in:
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