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~person:"Lu, Qiang"
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Lu, Qiang
Nevo, Aviv
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Measuring brand value in an equilibrium framework
Goldfarb, Avi
;
Lu, Qiang
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003858540
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