Measuring brand value in an equilibrium framework
Avi Goldfarb; Qiang Lu; Sridhar Moorthy
| Year of publication: |
2009
|
|---|---|
| Authors: | Goldfarb, Avi ; Lu, Qiang ; Moorthy, Sridhar |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 69-86
|
| Subject: | Frühstückszerealien | Breakfast cereals | Convenience Food | Convenience food | Markenimage | Brand image | Marktanteil | Market share | Gleichgewichtstheorie | Equilibrium theory | Messung | Measurement | USA | United States | 1988-1992 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858540