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~person:"Ellonen, Hanna-Kaisa"
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Ellonen, Hanna-Kaisa
Kaiser, Ulrich
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International journal of internet marketing and advertising : IJIMA
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Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
2
the role of the website in a magazine business : revisiting old truths
Ellonen, Hanna-Kaisa
;
Wikström, Patrik
;
Johansson, Anette
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 238-249
Persistent link: https://www.econbiz.de/10011611238
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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