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~person:"Lilien, Gary L."
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Lilien, Gary L.
Ketter, Wolfgang
29
Collins, John
27
Laudon, Jane Price
27
Laudon, Kenneth C.
27
Turban, Efraim
25
Burstein, Frada
24
Gluchowski, Peter
19
Power, Daniel J.
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Mahapatra, Siba Sankar
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Galliers, Robert
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Kroenke, David M.
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Tavana, Madjid
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Datta, Saurav
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Jarke, Matthias
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Nijkamp, Peter
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Phillips-Wren, Gloria
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Weerdt, Mathijs de
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Zopounidis, Constantin
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Chamoni, Peter
11
Choy, King Lun
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Garrison, Ray H.
11
Skiera, Bernd
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Cummings, Maeve
10
Derigs, Ulrich
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Eom, Sean B.
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Kemper, Hans-Georg
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Mayer, Jörg H.
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Mertens, Peter
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Noreen, Eric W.
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Sharda, Ramesh
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ERIM report series research in management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Prentice-Hall International editions
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The handbook of marketing research : uses, misuses, and future advances
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Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
2
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
Saved in:
3
Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
Saved in:
4
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 230-254)
.
2006
Persistent link: https://www.econbiz.de/10003420120
Saved in:
5
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
6
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
7
Marketing engineering : computer assisted marketing analysis and planning
Lilien, Gary L.
;
Rangaswamy, Arvind
Persistent link: https://www.econbiz.de/10004367294
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