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Brand loyalty
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Marketing intelligence & planning
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
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European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Customer engagement : contemporary issues and challenges
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Psychology & marketing
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SpringerLink / Bücher
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Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Research
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Australasian marketing journal
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Global business review
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
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International journal of Indian culture and business management
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
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