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~person:"Rubio Benito, Natalia"
~source:"econis"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Brand loyalty
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Rubio Benito, Natalia
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
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Ekinci, Yuksel
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Rather, Raouf Ahmad
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
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Bruwer, Johan
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Chen, Yuxin
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Cui, Tony Haitao
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Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding brand loyalty of the store brand’s customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
3
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
4
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
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