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~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markentreue
4
Brand
3
Handelsmarke
3
Markenartikel
3
Relationship marketing
3
Store brand
3
Brand image
2
Einzelhandel
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Markenimage
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Retail trade
2
Brand coolness
1
Communal–brand connection
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Einzelhandelspreis
1
Industrialized countries
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Industrieländer
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Price consciousness
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Private label usage
1
Private labels
1
Product quality
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Produktqualität
1
Quality consciousness
1
Retail price
1
Self-presentation
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Service brands
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Value for money
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brand identification
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market mavenism
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perceived value
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store brand
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value consciousness
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Rubio Benito, Natalia
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
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Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Thomson, Matthew
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
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Alnawas, Ibrahim
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Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
3
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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