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~person:"Rubio Benito, Natalia"
~person:"So, Kevin Kam Fung"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Consumer behaviour
Brand loyalty
8
Markentreue
8
Brand management
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Markenführung
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Beziehungsmarketing
6
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customer engagement
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Rubio Benito, Natalia
So, Kevin Kam Fung
Dawes, John
10
Han, Heesup
8
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Huang, Chao-Chin
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Rahman, Zillur
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Rather, Raouf Ahmad
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Thomson, Matthew
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Aitken, Murray L.
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Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
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Fetscherin, Marc
3
Hildebrandt, Lutz
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
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Huber, Frank
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Hwang, Jinsoo
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Islam, Jamid Ul
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Ismail, Ahmed Rageh
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Khamitov, Mansur
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King, Ceridwyn
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Loureiro, Sandra Maria Correia
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Mathews, Jose
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Meyer-Waarden, Lars
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Ozuem, Wilson
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Perloff, Jeffrey M.
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Ramakrishnan, Ruchika
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Rather, Raouf
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Raut, Umesh Ramchandra
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Rita, Paulo
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Business research quarterly : BRQ
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
6
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
7
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
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