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person:"Schau, Hope Jensen"
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Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Russel, Crístel Antonia
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Schau, Hope Jensen
- In:
Strong brands, strong relationships
,
(pp. 263-281)
.
2015
Persistent link: https://www.econbiz.de/10011313564
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
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Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
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(pp. 33-60)
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2012
Persistent link: https://www.econbiz.de/10009544246
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