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subject:"Markentreue"
~isPartOf:"Australasian marketing journal"
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Markentreue
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Relationship marketing
4
Brand image
3
Markenimage
3
Double Jeopardy
2
Emerging market
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Empirical generalisation
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Ethnography
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Ethnologie
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Ethnology
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Food retailing
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Food trade
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Grocery shopping
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Großbritannien
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Handelsmarke
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House of brands
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Industrial buying
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Manufacturer brands
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Market research
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Marktforschung
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Messung
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Multi-method
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Natural Monopoly
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Natural monopoly
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Natürliches Monopol
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Dawes, John
2
Bennett, Dag R.
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Bond, Allison
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Franke, Katrin
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Freeman, Lynne
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Graham, Charles
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Hartnett, Nicole
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Henfrey, Cathy Lu
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Nagy-Hamada, May
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Australasian marketing journal
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
5
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
3
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
4
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
5
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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