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subject:"Markentreue"
~person:"Huang, Rui"
~person:"Ekinci, Yuksel"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Markentreue
Brand loyalty
7
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Relationship marketing
4
Sales promotion
2
Salespeople
2
Verkaufsförderung
2
Verkaufspersonal
2
brand loyalty
2
Advertising effects
1
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CSR beliefs
1
Celebrity endorsement
1
Celebrity-Werbung
1
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1
Corporate Social Responsibility
1
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1
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Food market
1
Food retailing
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Gastgewerbe
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Großbritannien
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Kundenzufriedenheit
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Lebensmitteleinzelhandel
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Lebensmittelmarkt
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English
7
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Huang, Rui
Ekinci, Yuksel
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
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Annals of tourism research : ATR ; a social sciences journal
1
CUDARE working paper series
1
Journal of agricultural & food industrial organization
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
Symbolic consumption of tourism destination brands
Ekinci, Yuksel
;
Sirakaya-Turk, Ercan
;
Preciado, Sandra
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 711-718
Persistent link: https://www.econbiz.de/10009739966
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
6
Essays on the price and non-price competition in the food market
Huang, Rui
-
2008
Persistent link: https://www.econbiz.de/10011574176
Saved in:
7
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
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