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~isPartOf:"The journal of business & industrial marketing"
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Brand architecture
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The journal of business & industrial marketing
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
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The journal of product & brand management
13
Corporate communications : an international journal
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International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Marketing intelligence & planning
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Manual of international marketing
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Reputation Management
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Routledge studies in marketing
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Family business review : journal of the Family Firm Institute
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Gabler research
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ECONIS (ZBW)
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
3
Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.
;
Singh, Jang
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
Saved in:
4
Do country-of-manufacture and country-of-design matter to industrial brand equity?
Chen, Yin-min
;
Su, Yi-fan
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009511259
Saved in:
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