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subject:"Consumer behaviour"
~subject:"Brand management"
~isPartOf:"International journal of contemporary hospitality management"
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Consumer behaviour
Brand management
Brand architecture
3
Markenarchitektur
3
Markenführung
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Corporate image
2
Corporate reputation
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Firmenimage
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Event innovation
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Hotel industry
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Foroudi, Mohammad Mahdi
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Tan, Sherry Xiuchang
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Teng, Huei-chun
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International journal of contemporary hospitality management
The journal of brand management : an international journal
52
Journal of business research : JBR
20
European journal of marketing : EJM
13
SpringerLink / Bücher
13
The journal of product & brand management
13
International studies of management and organization
11
Corporate communications : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Scandinavian journal of management
2
Springer Gabler Research
2
Sustainable Marketing Management : Grundlagen und Cases
2
The IUP journal of brand management : IJBRM
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
3
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
Saved in:
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