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~institution:"Chambre de commerce et d'industrie de Paris"
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
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Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
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1996
Persistent link: https://www.econbiz.de/10000938040
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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