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~isPartOf:"Brand management in emerging markets : theories and practice"
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Brand equity
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Brand management
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Markenführung
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B-to-B-Marketing
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Brand architecture
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Lee, Changhan
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Brand management in emerging markets : theories and practice
Antecedents and outcomes of employee-based brand equity
9
SpringerLink / Bücher
7
Marketing intelligence & planning
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
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Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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PraxisWissen : German journal of marketing
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Premier reference source
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Psychology & marketing
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The Routledge companion to contemporary brand management
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The journal of product & brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Working paper / National Bureau of Economic Research, Inc.
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Advances in business strategy and competitive advantage (ABSCA) book series
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Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
California management review
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Critical explorations
1
DLSU business & economics review
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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Essentials
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European journal of management and business economics : EJM&BE
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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2
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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